How did a fancy dress startup go on to generate a turnover of 11 million euros?
Since it was set up in 2011, Funidelia, a startup specializing in the online sale of fancy dress costumes and party decorations, has gone on to consolidate its business model throughout the European Union and Latin America. It has achieved meteoric growth in its online sales of 150% per year since it was founded. In 2017, it is set to reach a turnover of 11 million euros.
As the company’s customer base and business model are very seasonal and extremely sensitive to delivery periods, logistics have always been and remain a crucial factor in this growth. In 2016, it signed a long-term partnership agreement with Logisfashion for the management of its e-commerce logistics operations at an international level, looking for a strategic partner to facilitate the company throughout its internationalization, as well as providing an e-commerce operation that fulfils its customers’ shopping experience, ensuring that the orders arrive on time and in perfect condition, wherever the destination may be.
The first challenge for Logisfashion was the seasonality of the products that Funidelia sells, with two extremely busy periods at Halloween and Carnival, with sales in these periods accounting for 40% of Funidelia’s annual turnover.
For an effective solution, Logisfashion’s IT Department worked alongside Funidelia’s Operations Department to provide a response that fulfils the agreements in terms of the volume and service level that the company requires. After an analysis of the situation, Logisfashion proposed and implemented a tailored logistical service with integrated management of Funidelia’s and Logisfashion’s technological systems.