Initial situation::
Surmile offers a complete, comfortable, original and fun shopping experience for children from 0 to 10 years old. Users receive a surprise box with a selection of products from a wide variety of brands including clothing, toys, books and other items. Once theirs, they can decide which products to keep and which to return.
To do this, the company works with a machine learning system capable of detecting the tastes and interests of its customers.
The operation requires a trusted logistics partner, who manages the preparation of orders and is able to optimize both the delivery time and the reverse logistics process. Achieving a greater rotation of products and maintaining, always, the highest quality of service.
Solution:
This business model requires efficient and agile logistics. Precision and speed of article flow is key to Surmile’s success. Logisfashion provides an integral management of the supply chain that includes the storage of all the variety of articles, the management of the stock, visibility and updating of inventories, the highly personalised preparation of surprise boxes essential for consumer satisfaction and, finally, a very efficient reverse logistics accompanied by a distribution that allows the greatest reduction possible of delivery times that end-customers require so much.
Logistics outsourcing has allowed Surmile to enhance its value proposition, as well as to focus its efforts on enhancing its strategic capabilities in other areas of the business.
